Why remove it?
- Location privacy — home addresses, schools and workplaces leak via GPS tags; see photo location privacy.
- Device data — serials and equipment details you may not want to publish.
- Clean publishing — the file carries only what you intend it to carry.
On Windows
- Right-click the file → Properties → Details tab.
- Click Remove Properties and Personal Information.
- Choose "Create a copy with all possible properties removed" — the safe option; your original keeps its metadata.
On macOS
- Open the image in Preview.
- Tools → Show Inspector → GPS tab → Remove Location Info (removes location only).
- For a full strip: File → Export, and uncheck metadata under export options, or use sips/ExifTool for complete removal.
On iPhone
- To send one photo without data: open it in Photos, swipe up, Options at the top → toggle off All Photo Data (iOS 15+: "Location" toggle on earlier versions).
- To strip permanently: share → Save to Files, or use the Shortcuts app's "Convert Image" action, which writes a clean copy.
On Android
- Google Photos: open photo → three-dot menu → Details → tap Remove location (location only).
- For a full strip: open the photo in the gallery editor and re-save as a copy (many editors drop EXIF on save), or use a metadata-removal app from a trusted publisher.
What social platforms remove for you
Uploads to major platforms are usually re-encoded with metadata stripped — Instagram and WhatsApp included. But "usually" is doing heavy lifting: direct file transfers, email attachments, cloud links and zip archives pass your files through untouched. If you share originals with a client or a group, stripping is your job, not the platform's.
Verify the strip actually worked
Trust, then verify: run the stripped copy through the free EXIF viewer and confirm the report shows no camera or GPS fields. The report's metadata-survival meter makes it obvious in one glance. Note that stripping removes claims — it does not and cannot make a file "anonymous" beyond metadata.